Lead nurture, customer acquisition, onboarding, boosting LTV with upsells and cross-sells.
MERGING CREATIVITY WITH ANALYSISIN SHORT TERM PROJECTS OR LONG TERM CONTRACTS
Strategic Thinking + Hands-on Execution
I thrive when given ownership over projects from start to finish, including everything from high-level strategic planning to detailed, routine execution work. I’m adept at driving change initiatives, launching major cross-functional programs, and securing buy-in at all levels.
At TruMotivate | Advocated for leveraging HubSpot for marketing capabilities in order to speed pipeline progression and maximize existing resources. Implemented segmented workflows and established processes for list maintenance.
At WriteShop and at BookShark | Effectively garnered buy-in from leadership to transition to a more robust EMS. Executed the move and effectively boosted attributable revenue by 3-4xs.
At Motivations AI and at BookShark | Pioneered a content blog based on SEO research. Devised content briefs, managed a team of writers, edited and formatted content, and conceived content upgrades for lead generation. Boosted organic and social referral traffic by 4x.
At Motivations AI and at BookShark | Performed market research that 1.) validated a key decision about product viability and saved company resources and 2.) revealed customer lifecycle preferences which informed product development and marketing strategy.
In Many Positions | Invested in my paid ad proficiency through official certification via Meta as well as through coursework from expert practitioners. Successfully applied this knowledge to customize comprehensive ads funnels which lowered cost per lead and boosted return on ad spend (4-12 ROAS).
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