Using Branded Content for Facebook Ads: What’s Working for MeMarketing is non-stop. And while there are dozens of ways to use influencer content, it's not uncommon to Read More
Before You Buy That Homeschool EblastConsidering buying an eblast? The seller is going to emphasize how many subscribers are on the list. But Read More
Pitching Brands: What to Say and What Not to SayWant to work with that company to review a product or represent a product line? Great! Send them Read More
Why You Should Trust the Blogger You are Working With (And What That Looks Like)I started my social media work as a blogger myself, so I understand both sides of the field. Read More
Why a Blogger Might Want to Switch to a Static HomepageBloggers don’t tend to think of themselves as site owners. They consider themselves bloggers. Mentally we have a Read More
When and Why to Link Images in Blog PostsAccording to split testing and heat maps of online behavior, Internet users frequently click on images even if Read More
