1. Case Studies
B2B Sales Enablement for Higher Education Audience
2. Long Form SEO Articles
DTC Ecommerce
Working from detailed content briefs, I wrote search engine optimized content that ranks on the first page of Google for its keywords. Here are two examples from that larger project.
SEO Content Marketing
For this Motivations AI project, I analyzed competitors, researched keywords, and crafted 100 detailed content briefs including content upgrades and diagrams. Working with external contributors and a designer, I developed guidelines and a process for content review and feedback.
3. Emails
B2B Higher Education
Subject: Live product demo 📺 for the only story-based assessment
Preview text: {{ contact.firstname }}, here’s your chance to experience TruMotivate the easy way!
Subject: Unlimited student assessments
Preview text: One campuswide subscription = straightforward, affordable pricing
4. Landing Pages
B2B Sales Enablement and Lead Nurture for Higher Education Audience
DTC Long Form Product Category Pages
Limited by the ecommerce platform’s lack of category features, this brand lacked the necessary long-form content to educate customers about the products. As a stop-gap measure before the website was updated, I crafted WordPress landing pages about the product features.
