Curating Your Best Content in End of the Year Posts

Curating Your Best Content in End of the Year Posts jimmielanley.com

It’s the end of the year, and for many of us that means a frenzy of holiday activity that can leave us scrambling for time to write new blog material. No worries. There are many ways to repurpose your existing content and publish valuable content for your readers.

Instead of creating new content, curate old (but great) posts into helpful lists or round-up posts.

Ideas for End of the Year Posts

Normally, an end of the year post is limited to posts published in that year, but you can do what you like and include every post you’ve ever written when you choose what to include. Either way, get access to some data —either your Google Analytics or the simpler WordPress stats— and find your superlative posts.

Top Posts from the Year could be determined by whatever metric you choose:

  • the highest traffic
  • the most comments
  • the most shares on social media

Or ignore your stats and tell your readers what you think your best content was. Make a list of

  • My Favorite Posts of the Year
  • The Posts From This Year That I Don’t Want You To Miss

If you are a regular and prolific blogger, you might want to take a month by month approach listing

  • My Best Post from Each Month This Year
  • My Year in Review in Twelve Blog Posts

If you write about a few key topics, you could create a list of My Best Posts This Year About [Topic]. Do that for each of your most common blog categories.

End of the Year Posts Based on Social Media

Was Pinterest good to you as a blogger this year? Share the love with a wrap-up post listing

  • My Most Pinned Posts of the Year
  • Posts You Need to Pin
  • Posts You Probably Pinned

Or look at your blog through the eyes of Twitter, Facebook, or Google+ with

  • My Most Tweeted Posts From This Year
  • The Posts Google Plus Loved the Most
  • My Posts with the Most Facebook Likes

These kinds of posts give you a chance to brag a little and share your stellar social media stats.

How To Structure End of the Year List Posts

You can gather a list of post titles and link them back to the original posts, but I like to also add the pinnable image I made from each post into my collection. Be sure the images link back to the posts from which they come. People love to click on images, and a string of images will keep them scrolling down to see all your best posts of the year.

To beef up your new post, be sure to offer concise descriptions for each of the posts you are listing. Give your readers a sneak peek and a reason to click over. One format that works well is Q&A. Write a question that your post can answer.

You could also organize the posts chronologically by month or logically by topic.

Do you think these types of posts are cheating? They aren’t! The fact is many readers —even your most loyal readers— sometimes miss a post for one reason or another. And even if someone read it back in March, that doesn’t mean he won’t want to read it again in December or January! If a post is good, it’s still good the second time around. Make the most of your archives, and curate some end of the year posts with your most epic content.

Jimmie Quick

Jimmie is a veteran homeschool mom and empty nester who works from home doing digital marketing in the homeschool niche.

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Alli Berman - December 14, 2013 Reply

Excellent advice Jimmie Lanley. I will follow your suggestions.

Lisa Rhine - December 19, 2013 Reply

Love this idea! I’m going to do it!

Annette W {This Simple Home} - December 22, 2013 Reply

I think it is fun to go back and review the year with this type of post. I will likely wait until January to do it though…

Mitch Mitchell - December 30, 2013 Reply

When I do either my year end or year beginning post, I go one of two ways. One, I’ll go through all the posts of the year and share my favorites, whether they were popular or not. I think one year I had 17 posts, but it was also a year I wrote 300 posts. Two, I’ll decide to share my favorite 5 and my top 5 read during the year per Google, although that usually means most of the posts came from previous years, which is a strange thing sometimes.

Of course I also have my goals post every year, which means I might share something written earlier in the year as well, but it’s not quite the same as the other two.

    Jimmie Quick - December 31, 2013 Reply

    That’s a great approach, Mitch. Just because it wasn’t well-trafficked doesn’t mean it’s not a worthy post. End of year is a great time to get new eyes on posts that were under-appreciated.

Marie - June 11, 2016 Reply

Fantastic idea! Especially for us in our first year. Thank you Jimmie!

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