Personalized Marketing Strategy
for your brand…$825
Getting started with homeschool marketing? This is the service you need.
I'll take a look at your business, including your website, your current email marketing, social media accounts, and digital advertising campaigns. I'll make recommendations based both on my experience and the research I compiled in the 2018 Report on the American Homeschool Market (which is no longer available for purchase).
Then I'll outline a four-part plan for marketing that will cover the next 3-12 months, depending on the age and complexity of your business.
Your personalized strategy is delivered in the format of screencast videos which you can view online and download for future reference as you implement the advice.
Your Personalized Strategy will break down what you need to do for these four steps in concrete steps, ranked by importance:
- STEP ONE: Hone Your Own Website
- STEP TWO: Nurture Your Existing Email List
- STEP THREE: Convince Site Visitors to Subscribe
- STEP FOUR: Drive More Traffic to Your Site
Potential clients commonly reach out for help with STEP FOUR. But in many cases, they there is work to be done on steps 1, 2, and 3 before additional traffic will make a difference.
If you are spending money to get new visitors to your site and are not making money, let's work on the first three steps. I can help you see your site through the eyes of a homeschool parent visiting your site for the first time.
In the past you may have taken a piecemeal approach, briefly trying Facebook ads or going on a 2-month pinning spree on Pinterest. Your evaluation and strategy will give you a holistic picture of how it all works together so you aren't taking stabs in the dark with one-off projects.
It takes 3-6 weeks to research your online properties and craft your strategy. Then you you will have 30 days to digest the information and schedule your follow up call(s).
"I wanted to let you know Jeff and I watched your first video and it was AMAZING! Seriously blown away. Things I didn't even think about... and the assumptions I made. Thank you for EVERYTHING. I'm so lucky to have you on our team to help us."
—Barbara Steinberg, co-owner of PDX Reading Specialist
"The marketing outline for our company and the videos that you made are fantastic! Seriously good information!!! We are taking the plan that you made for us and the accompanying videos very seriously and implementing all of your suggestions."
—Karina Richland, owner of Pride Reading Program
Owner, Gentle Guitar
Working with Jimmie has been most insightful and productive to my long-term planning as well as for the vision and development of my business. I’ve worked with Jimmie several times, and intend to continue the relationship! It’s been great every time.
What I love about Jimmie is her knowledge, attention to detail, and her extensive network. Working with someone committed, who’s also well-connected, is key to the project’s success.
When I work with Jimmie, I trust her. I know that if she says she will do something, she will do it! I see results each time! That’s valuable when you are running a business of any size, especially a startup where every penny counts and needs to go a long way. Thank you, Jimmie!
homeschool influencer Services
Additional services are offered via iHomeschool Network, a group of approximately 160 bloggers who create content in the homeschool niche. The primary service is blog post campaigns—either product reviews, evergreen posts, or advertorials. We also offer email campaigns and affiliate recruitment. See more here.
iHomeschool Network was formed in 2012.
To be honest, when I agreed to have Jimmie complete the personalized marketing strategy, I wasn’t sure I was making the right decision, and I wondered if I would get back would be worth the money we were spending, since my business is very young and money is tight.
When Jimmie returned her evaluation, though, any doubts I may have had were thoroughly erased. It is possible that working with Jimmie to do this full evaluation will prove to be the most helpful marking investment I will have made, period. Jimmie did a deep dive into my site, social media accounts, and email systems and pinpointed—very clearly and carefully—places where my business needed attention and then shared resources that will actually help me get those things done.
It was also incredibly helpful that Jimmie took the time to point out what she thought was going well–we all focus so much of our attention on the work we have to do and the places we are falling short, and we can lose sight of how far we’ve come. This was a welcome reminder of the progress that I've already made! Jimmie’s feedback was very well balanced – I didn’t feel torn apart, or that anything she suggested was outside the realm of possible. During our conversations, it was clear that she took the time to understand my business and to think hard about how best I can make adjustments in each area to get the most out of the time and energy I am putting in.
This evaluation was an overwhelmingly positive experience. My business and I are in a much better position for having invested the money and time in working with Jimmie, and I will continue to turn to her for wise counsel in the future!
facebook ads campaigns | $1500 - $2500 monthly
+ min. $1000 monthly ad spend
Facebook ads are an effective way to reach homeschoolers. For one, homeschoolers are avid Facebook users, so they are active on that platform in droves. Secondly, Facebook allows for precise targeting so your ad spend is not wasted on users who have no interest in what you offer. (In fact, if you are selling something in person in a specific geographic area, Facebook is the primary way to advertise.)
While results are not guaranteed, I typically get my clients a ROAS in the range of 5 to 16 (and often higher). That means the client generates $5 to $16 of revenue for every dollar spent on Facebook ads.
Your Facebook Ads Campaign will include the following:
Before getting started, I'll take a look at your current (and past) Facebook ads. I will agree to help you only if I feel confident I can achieve better results for you. If your ROAS (return on ad spend) is less than 4, I probably can!
Here are the prerequisites to launching a Facebook ads campaign:
- A product of interest to the homeschool market
- A few customer testimonials
- Facebook Ads Manager (or Business Manager) account
- Facebook pixel installed on your site with conversion tracking connected
- A Facebook ads budget of at least $1000/month plus budget for my services
- EMS (email management system such as MailChimp or Hubspot)
- A way to create landing pages that integrate with your EMS and redirect successful leads to a success page
My fees vary depending on the complexity of your ads funnel, but you can estimate at least $1200 for an 8-week campaign timeline. On top of that, you will pay Facebook directly inside ads manager for the ads themselves.
Pinterest and Instagram ads campaigns are also available.
a place in my regular client queue …$1000-3000 per month
I can help you with any combination of these tasks on an ongoing basis.