Using Branded Content for Facebook Ads: What’s Working for Me
Marketing is non-stop. And while there are dozens of ways to use influencer content, it’s not uncommon to get so busy with day-to-day marketing tasks that we don’t make the most of blog reviews written by influencers. That’s why I love using Branded Content shares as part of paid Facebook ad campaigns. I know that […]
Before You Buy That Homeschool Eblast
Considering buying an eblast? The seller is going to emphasize how many subscribers are on the list. But you want to know more—much more. That subscriber number means very little, in fact. It’s like knowing how many fans a Facebook page has. It’s a nearly meaningless vanity metric. What to Ask the Seller of a […]
How to Sell More Ebooks With Simple, One-time Actions
So you wrote an ebook. Now what? Obviously you would like to sell as many as possible and generate the passive income that so many digital publishers have discovered. Before you get to that passive part, you have to put forth a bit more effort. But these are one-time actions that are going to keep […]
How Evergreen Content is the Key to Affiliate Sales
If you are an affiliate, you want readers who click on your affiliate links to buy so that you receive a commission. But typical conversion rates are very low. Even if four percent of people who click through your link eventually purchase, you are considered an effective affiliate. Four percent! That is an awfully low […]